The phenomenon of "easy versus hard" teachers probably dates back to Socrates. Some teachers love giving A’s to students. On the other hand, plenty of education theory supports the claim that teacher expectations are positively associated with student achievement. This is not elitism but a philosophy of value-added instruction. Intentional teaching means putting in the extra work and encouragement needed to help students attain difficult goals. High standards coupled with high expectations — including encouragement— create real student success. Who is the customer? We live in an era of grade inflation. The consumer model has twisted our priorities at every level. It isn’t even a good consumer model, which can work well if the right consumer is served. A student once asked why I didn’t consider him my customer. If he paid his tuition shouldn’t I supply his demand for a degree? I replied, "Yes, you are my customer — but not the you of today. My customer is the ...