In the twenty-first century, in which notions of good versus evil have thrived, the word "hero" has taken on a striking resonance. As a consequence, the decades-old superhero of comic books (as established in the guise of Superman in 1938) has been thrust to the forefront of mainstream popular culture, present across multiple media and the character's signature emblems now among the most recognisable in the world, functioning as powerful, pervasive and vastly profitable brands. Most notably, this domination is no more apparent than the realms of blockbuster cinema. With Superman: The Movie (1978) having provided an epic, special effects-fuelled spectacle finally worthy of the superhero's stature, and the vast cultural and commercial impact of Batman (1989), the superhero movie made a popular return to prominence with X-Men (2000), leading to billion-dollar earning and critically-lauded films such as The Dark Knight (2008) and The Avengers (2012) - and with more ...