Student retention is a leading issue in education today. With nearly half of students failing to graduate, admistrators, educators are taking a closer look at the complex student success equation. Research across academic disciplines highglights the role of social integration as a big piece of the retention puzzle. However, integration programme like learning communities have met with limited success.
The current social media explosion represents a powerful new opportunity for retention efforts. Nearly all educational institutions are already using social media tools - with Facebook currently in the lead.
New research and social media programme are contributing to emerging best practices that will help administrators leverage these tools for better student engagement and community building initiatives.
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